5/9/2023 0 Comments Whats a aha moment![]() It should make the value clear as the user learns to use the tool and walks their first steps. Onboarding should be easy to follow and educational. The onboarding process is vital at this point to communicate value. When your users sign up, they arrive at a critical junction for a new “Aha!” moment (or more than one). By losing a lead before they sign up, you are not just missing a potential customer, you are missing the chance of the future “Aha!” moments that can occur during demos, trials, and product usage. It’s vital that the sign up process is easy to complete and hassle-free. ![]() That way you’ll be planting the seed of the current “Aha!” moment, but also of a future moment when those promises are fulfilled. For example, instead of promising a “new way of doing things” (that’s too vague!), tell your users what actual benefits can be achieved by using your SaaS product. Try to avoid abstract concepts and focus on real measurable value that your users can recognize once they have experienced it. Design a clear landing page that communicates the value of the product.You may understand how your product works and what benefits it can provide, but you need to communicate those benefits in a language that users may understand and might be looking for. Marketing campaigns that focus on the real value of your product, from the user’s perspective.Some fundamental ways to increase the possibility of “Aha” moments at this stage are: From acquisition to activation! Users may experience this without realizing it, but even if they don’t notice, you must identify it to make it more effective. As leads arrive and have their first interactions with your product (due to a successful ad campaign, referrals, and all sorts of pipelines) they will form ideas about the ways your product can be valuable to them.Īt this stage, the “Aha!” moment is the pivotal point in which a user that is just “looking around” □, internalizes the value of your product and decides to convert. The first “Aha!” moments happen during sign up. But the art of boosting the “Aha” moment, requires thinking of value from the user’s perspective, and helping them see it making the value something obvious. If they are testing or subscribing, they at least have a hint. You may know exactly what value your product provides, and your users may have an idea too. That means that the random eureka effect must be reinforced by a designed curated experience. In marketing, an “Aha!” moment (or eureka effect ) is an emotional response to the discovery of a product’s usefulness that usually occurs during the onboarding process or at any pivotal point when the real value provided by the product becomes clear and sinks in.īut marketing is not a game of chance or luck but an effort of deliberate design, testing, and improvement. For example, a scientist investigating subject A and ending up discovering the cure to illness B. Ĭoined in the 18th-century serendipity is described as a moment of unplanned discovery. Cognitive neuroscience is finding patterns about how the brain process information to achieve a moment of sudden insight there are stories of this sort like the one about Archimedes, and even there’s the concept of serendipity. Minimize friction by ticking them off your list before you begin onboarding.The idea of a sudden moment of discovery is not a new thing or a trendy concept. In the world of SaaS, approvals, authorizations, security signoffs, etc., precede any actual tasks. Minimize friction at the beginning: Products such as Airbnb do this by allowing people to explore places before logging in. Keep your Time-to-First-Value (TTFV) short: The more you ask a user to understand and learn before delivering perceptible value, the less likely it is that they’ll stick around for it.The aha moment isn’t always obvious, spend the time and effort to define it for all your customers.Value realization of the right kind early on in the journey is all it can take for your customer to engage with and adopt your product. In the renewal models that SaaS businesses rely on, a thoughtfully arrived at aha moment can make all the difference in your customer journey. The aha moment is important because it focuses on the value as experienced by a customer firsthand- not what was sold to them or articulated by someone else. The aha moment should happen at some point during customer onboarding to improve the chances of adoption. The aha moment and TTV depend on your product but getting the combination right can be powerful in boosting conversions and retentions. The time taken to reach this point is also called Time to Value (TTV). The aha moment is the point in the customer’s journey where they experience the value of your product or service firsthand.
0 Comments
Leave a Reply. |